Branding bootcamp: Accelerating private sector growth through world-class marketeers

The Branding Bootcamp is a commercial and scalable approach to talent selection and development that launched in partnership with Freetown Business School and Nairobi-based The Brandling. The Bootcamp consists of an intensive training and selection programme for marketeers that aims to address the talent gap in the marketing industry in Sierra Leone.

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Angel Investment Brief

Sierra Leone’s startup ecosystem is at a pivotal moment, with rising entrepreneurial activity but a critical funding gap in the ‘missing middle.’ This brief explores why angel investment is essential, the first-mover advantages for investors and the opportunities emerging in one of West Africa’s most dynamic early-stage markets.

Transforming palm oil in Sierra Leone: Lessons learned

Discover how Invest Salone helped unlock the potential of Sierra Leone’s palm oil sector. By connecting refineries with smallholder producers, mobilising capital and providing targeted support, the programme strengthened sustainable production, and demonstrated the sector’s viability, contributing to over USD 75 million in exports in 2025.

Women in Tourism: Market and investment readiness

In 2024, Invest Salone hosted the “Women in Tourism: Market and Investment Readiness” conference to explore one of the biggest challenges facing women in Sierra Leone’s tourism sector: access to finance. The event brought together financial institutions, policy-makers and entrepreneurs to share insights, build networks and identify opportunities to strengthen women-led businesses.