Lion Mountains: Case study on innovative rice packaging and marketing

SOBA partnered with Lion Mountains, a rice processing company, to trial innovative packaging and marketing tactics. This case study showcases how Lion Mountains successfully unlocked a new market for local rice through these innovations. The result was increased access and demand for quality, affordable, locally produced rice and a new, growing market for Sierra Leone rice farmers and traders.

Topic: Business resilience, Entrepreneurship and innovation, Food security
Sector: Agriculture, Manufacturing
Geographic Focus: Sierra Leone
Published by: Sierra Leone Opportunities for Business Action (SOBA)
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